Surveys, polls and studies have shown that hardly any men use physical coupons when going to the store. Here are a few reasons why this is the case.
- Men are more embarrassed than women about wanting to save money. Men are typically seen as the breadwinners, and saving money using coupons may be a sign they aren’t doing well financially. However, men do use coupon codes online to shop, since it’s done anonymously.
- Men don’t usually think and plan ahead when going shopping. This could be because they don’t have the time to plan their shopping trip and create a shopping list.
- Men don’t usually shop. It’s typical for a woman to be the one who does the shopping, so when a man does the shopping, he’s not as experienced and thus wouldn’t know how to find and use coupons.
Part of the
Men aren’t really into browsing for coupons and using scissors.
The coupons usually come in the mail, and it’s usually stay at home moms who get the mail first and look through it, get the coupons and then throw the junk mail away.