If you’re responsible for the social media channels for your small business, then you may be wondering what sort of content you should be posting. On top of the obvious – promotional content that encourages people to click through to your website or visit your store – there’s a whole host of material that you can consider adding to your Twitter and Facebook feeds. Below, we’ve put together 5 great post ideas to give you some inspiration.
1. Post A Team Photograph
As Melinda Emerson writes in The Huffington Post, you are the face of your brand. Whether you’re an active networker or you like to keep yourself hidden, it’s important that you show off the human side of your business from time to time, and what better way to do so than by posting a photograph of your team in action?
Whether that’s at an away day or simply in the office working on new projects, giving people a look into what goes on behind the scenes can improve customer loyalty, and make for a great social media post.
2. Offer A Discount Code
Let’s face it – we all love a bargain. Posting a discount code or limited time offer that’s exclusive to a particular social channel is a great way to boost sales and give thanks to those who have supported you on social media.
Get your graphic designer to create an attractive banner that you can use to promote your discount, or hire one on Fiverr to save money.
3. Take Part In A Twitter Hour
Twitter hours are a great way to network with professionals and individuals in your industry and local area – you just need to know which one is right for you. Research online and try one out – all you need to do is follow a particular hashtag and end your tweets with that tag during the hour.
Many business owners swear by such networking events, as they allow you to meet new people, gain new followers and enjoy free traffic to your blog as a result.
4. Tease An Upcoming Event
If you’re planning to show off a new product at a consumer event or you’re attending a big networking conference, then be sure to tease it with a series of tweets and social posts. This could mean creating your own hashtag and sharing cryptic ‘coming soon’ messages, or you might want to show a behind-the-scenes look at the work you’ve been doing in the build up.
5. Have Some Fun
One of the biggest mistakes small business owners make with their social media management is thinking that they have to be professional at all times. Of course, in some industries, it won’t be appropriate to share funny GIFs and YouTube videos, but in the majority of cases, there’s room for a bit of fun and excitement.
Share things that make you smile, relate them back to your industry and enjoy increased engagements as a result.
Social media management can be challenging for any business owner, but by posting about more than your services and business news, you’ll be able to keep your customers engaged, active and ready to buy. Remember that there are no rules when it comes to social, so free to experiment, try new things and mix it up – after all, you’ve got nothing to lose!